Pakistan has been ranked 83rd in the world in terms of tourism development, according to the 2021 Travel and Tourism Development Index (TTDI) by the World Economic Forum. This is a significant improvement from the country’s ranking of 89th in the previous edition of the index in 2019.
The TTDI is a composite index that measures the competitiveness of 117 countries in terms of their ability to attract and sustain tourism. It assesses a range of factors, including the country’s infrastructure, safety and security, health and hygiene, and the quality of its tourism products and services.
Pakistan’s improved ranking is due to a number of factors, including the government’s efforts to promote tourism, the improvement in the security situation, and the increasing number of international flights to the country.
The government has taken a number of steps to promote tourism in Pakistan, including launching a national tourism policy, upgrading tourism infrastructure, and providing financial assistance to tourism businesses. The security situation in Pakistan has also improved significantly in recent years, making the country a more attractive destination for tourists.
The number of international flights to Pakistan has also increased in recent years, making it easier for tourists to reach the country. In 2022, Pakistan’s tourism industry generated $884 million in revenue, up from $500 million in 2019.
Despite the improvement in Pakistan’s tourism ranking, there are still a number of challenges that the country needs to address in order to attract more tourists. These challenges include the lack of quality tourism infrastructure, the shortage of skilled manpower, and the high cost of travel.
The government is working to address these challenges by investing in tourism infrastructure, providing training to tourism professionals, and reducing the cost of travel. If the government is successful in addressing these challenges, Pakistan could become a major tourist destination in the future.
Here are some of the reasons why Pakistan is famous for tourism:
Natural beauty:
Pakistan is home to some of the most stunning natural scenery in the world, including the snow-capped peaks of the Himalayas, the lush green valleys of the Northern Areas, and the arid deserts of Balochistan.
Cultural heritage:
Pakistan is a land of rich cultural heritage, with a history that dates back thousands of years. The country is home to a number of UNESCO World Heritage Sites, including the ancient ruins of Mohenjo-daro and the Buddhist ruins of Takht-i-Bahi.
Diversity:
Pakistan is a country of great diversity, with people from different ethnic groups, religions, and cultures. This diversity is reflected in the country’s food, music, and art.
Affordability:
Pakistan is a relatively affordable travel destination, especially compared to other countries in the region. This makes it a good option for budget-minded travelers.
If you’re looking for a beautiful, culturally rich, and affordable travel destination, Pakistan is definitely worth considering.
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